about

Hello! Welcome to my website where I will share all my creative projects. As some of you may already know, I started my career online as a YouTuber, which quickly evolved into becoming an influencer and content creator. I’ve worked with major brands and companies like Sephora, Revlon, Palmer’s, Adwoa Beauty, The Doux, Creme of Nature, Camille Rose, Mielle Organics, Hairfinity, Walmart, Target, Baby Einstein, Little Tikes, Abercrombie & Fitch, and the list goes on! Through my influencer work I’ve built solid relationships and I landed a job as a Creative Marketing Manager with a very well known brand. Through my time with this company I gained invaluable insights into branding, marketing, and everything in between. Although I excelled in that career and was an exceptional employee, I’m back in the content creator/influencer space.

Since 2012, I’ve worked for myself and in the creative space that I love. Trying to find a job in today’s economic climate is almost impossible, especially I want to stay in the creative space which can be competitive. I contemplated doing content full-time, getting a “regular job” to be responsible, or working for another company that I genuinely love and use. But even that takes time. Despite the challenges, I prayed and received the message: “Some situations force you to level up whether you're prepared to or not.”

To get back into the swing of content creation, I started filming random videos- showing off my locs (which are 2 years old now yay), and in these videos I’m styled wearing a nice pair of hoops. My audience constantly left comments like, “Where did you get those hoops?” My mind immediately went into business mode. At first, I got affiliate links for where I purchased them, but then I thought, “I should brand the earrings that I love!” My brand is already “et cetera”... I can do whatever I want! So, etc™ jewelry was born!

etc™ is a jewelry brand specializing in high-quality, faux gold jewelry that doesn’t tarnish quickly. Inspired by my signature bamboo and hoop earrings, etc™ aims to offer bold, classic pieces that resonate with our culture. Our goal is to become the go-to brand for high-quality, faux gold jewelry that makes a statement, backed by a powerful branding experience and a loyal customer base. We are dedicated to offering affordable, high-quality faux gold jewelry that empowers individuals to embrace their boldness and celebrate their culture with pride. We believe fashion and trends should be accessible to everyone, without the pressure of purchasing real gold. Our mission is to create beautiful, statement pieces that allow you to express your unique style and heritage confidently, proving that style does not have to come at a high cost. I want every black woman to think of etc™ when it’s time to reup on her classic bamboo earrings. Yaaaasssss! Help me spread the word!

Join me on this journey as we grow etc™ together. Support, learn from my experiences, get inspired, and perhaps even start your own brand. Let’s navigate this creative adventure together and make our dreams a reality.